The goal of the campaign was to encourage patients at risk for lung cancer to get a low-dose CT screening. The target audience was between 55 and 77 years old with a heavy smoking history and no other existing cancers.
The campaign used the digital media platform Steller as well as traditional newspaper advertisements, text message campaigns, postcards, and word-of-mouth marketing to local primary care providers.
Campaign flyer
Newspaper ad
Project in collaboration with The Brooklyn Hospital Center, Williamsburg Medical Imaging, and Prominis Medical Services.