Prominis Medical
This large multispecialty group started as one small neighborhood practice. The story of this brand is the story of localized care for every kind of patient.
The branding challenge was to keep the design consistent across a variety of storefronts, collateral, and difficult shared spaces. The result was a strong expression of the brand color, logo, and the powerful heart element.
Responsive website design
Given that the clinics were all based in small neighborhood doctors’ offices, we chose to develop the website with a local borough feel. The recurrence of brickwork and red overlay serves to call upon the basic architectural elements of the brownstones in the neighborhoods.